We kind of nailed it.
Forget the view count for a second — getting featured on NikeFootball’s global Instagram is already a win for any market. Even more so when the entire thing — from script to screen — was crafted 100% locally.
At the time, Nike had just shifted its global brand voice to Never Done. We translated it to Nunca Para — not quite the same punch as the original, but the best cultural fit. The real challenge? Making that platform feel meaningful for a club that’s literally done it all.
So the first thing we did was a big “hello, nike is here” moment. On the team’s first training of the year, we surprised players with fanss chearing for the whole session. It was saitisfactory to see that big Just Do It on the field.
Then came the big moment, the kit launch. And after Matias Almeida film on nikefootball, another film with a manifesto was shared in club Olimpia's account.